Description

The Bachelor of Science in Business Administration, with an emphasis in one or more areas of concentration, prepares students for imaginative and responsible citizenship and leadership in society--domestic and worldwide. The degree includes a pre-business program, a set of core course requirements, and a broad range of fields of concentrations to choose from based on individual interests and career plans.

In today's society no product, service, or idea can be successful without the creative and innovative support from the marketing department. Marketing involves creating, communicating, and delivering products and services in ways that customers find valuable. It's a functional area that falls between product development and sales. If you are looking for an exciting and challenging career, that is constantly evolving, marketing might be the right choice for you to pursue.

Most entry-level positions for marketing concentrations reside in sales. After gaining experience, sales professionals often move into marketing. A willingness to relocate often opens more career opportunities.

* Note: Additional fees may apply
** All fees are subject to change without notice