Description

Learn the skills you need to thrive in the world of marketing and be central to business success.

Develop your critical understanding and knowledge of marketing, with a focus on strategic marketing, brand management, consumer behaviour, marketing communications and digital marketing. Develop your leadership skills and your individual and organisational potential. This course teaches you key theories, tools and techniques and how to apply them.

The Marketing MSc brings together relevant contemporary academic theory and research with a practical understanding of organisational operations. You will develop an integrated and critically aware understanding of management in the context of contemporary business and marketing. 

A distinctive element of the programme is the opportunity to gain professional accreditation from the Chartered Management Institute (CMI) alongside the academic award.

This programme:

• Enables you to develop a sound understanding of the skills necessary to succeed in various organisations.
• Develops responsible and ethical managers.
• Supports the development of international marketing skills.
• Uses assessment methods which mirror organisation-based activities.
• Provides a supportive platform for critical reflection through the application of academic theories to real work situations.
• Will give you excellent personal and academic support. You will be allocated an academic tutor to support you throughout the programme.