Description

Learn the techniques that managers use to propel their business in this course accredited by the Chartered Institute of Marketing (CIM).

This degree will give students the opportunity to develop managerial skills and perspectives and gain valuable experience in management and marketing situations. A key focus of the programme combines academic theory with real world scenarios in a range of marketing contexts through the extensive use of case study material and project work. Students will engage with marketing as a discipline and as a practical business process, with academic underpinning.

There are a number of exciting and creative opportunities linked to the discipline of marketing. In the past few years, our graduates have begun working in roles in social media agencies, marketing agencies, and as marketing executives within medium sized and large international brands. Others have ventured into advertising agencies and web development. The degree also provides a good foundation of knowledge for the entrepreneurial person who may be thinking about setting up their own business.

This course considers how consumer behaviour influences marketing, how to collect and interpret data to influence marketing strategy and how the modern era has shaped the industry. Students will be given the tools they need to meet the industry's new demands. They'll gain detailed knowledge and awareness of marketing theory and operations at an international level. Students will make extensive use of case study material, guest speakers, workplace visits and project work to help them apply what they’ve learnt.

The programme is accredited by the Chartered Institute of Marketing (CIM), providing professional marketing accreditation.

Year in Industry

All of YSJ's business students have the option of adding in a year in industry and / or a semester of studying abroad with one of their partners to the course. A year in industry gives students fantastic experience and is attractive to potential employers. This normally takes place after the second year of the course and extends the course duration by one year (15% of the standard tuition fee is chargeable). Study Abroad normally takes place for a semester of the second year of the course and doesn’t extend the course duration as credits achieved abroad count towards the degree.

Students don’t need to decide whether they would like to take either of these options until after they have started the course.