Description

Combining traditional and digital marketing, this program will provide students with the knowledge and expertise required for a successful career locally or internationally. Students will gain a sound understanding of specific aspects of marketing, leading to a wide range of career options.

Marketing involves almost every aspect of an organisation, from advertising, sales, market research and new product development to the creation, promotion and protection of a company brand. Through understanding customers and their needs and desires a company can make itself, its goods or its services irresistible to consumers.

The department's excellent industry links provide students with opportunities to engage in real life projects and case studies, putting into practice the theory learned throughout the program.

A recent development to the International Marketing program is the inclusion of digital and data analytic modules to enhance employability and meet the needs of a digitally evolving sector.