Description

In the Marketing and Advertising Management program students will look at real life marketing situations, learn to conduct market research through focus groups and surveys, and use that information to build marketing, business, and public relations plans. Emphasis is placed on developing a student's written and oral communication skills through group work and presentations.

Throughout the program, students will build their network of contacts during industry events and during on the job training. Students and graduates are in demand for the marketing skills they acquire, especially in digital marketing for small business. By the time they graduate, students will be ready to enter the workforce, or they may continue their education through a degree pathway.