Description

Customer Relations Specialist Co-op program teaches the principles and implementation of the skills needed to deliver effective customer relations service in a variety of corporate and retail environments.

Upon completion of this course, students will have reliably demonstrated the ability to:

Understand and implement the principles and strategies of effective customer service.

Effectively use both verbal and non-verbal communication in dealing with customers.

Analyze markets and target market segments and develop a basic marketing strategy to reach the target markets utilizing an understanding of the product cycle.

Demonstrate the ability to write and edit emails, letters, and other communications.

Understand and apply the principles and strategies of relationship selling.

Demonstrate application of various sales techniques.

The co-op work term is essential to develop well-rounded students. By working directly in Canadian companies, students will have the opportunity to learn practical skills that complement their academic learning. This will build on the theories students will study and enrich their knowledge, broaden their career network, and give them industry experience.