Description

In the Dual Diploma - International Business Management & Digital Marketing Specialist program, students are able to combine the benefits of both diploma programs in order to make themselves marketable and competitive in today’s fast-paced job market. 

In the International Business Management diploma program, students build the essential skills for business relations and develop confidence to present clear and concise information in business environments. Students master the skills used in traditional workplace partnerships, negotiations, sales, business relationships, e-commerce and international economics.

In the Digital Marketing Specialist diploma program, students will be introduced to core functional areas of digital marketing, such as digital marketing strategies, social media marketing, search engine optimization (SEO), campaign management, email marketing, content marketing, online advertisement, Google web analytics, and WordPress website management.

The co-op work term is essential to develop well-rounded students, giving them the opportunity to learn practical skills that complement their academic learning. This will build on the theories they have studied and enrich their knowledge, broaden their career network, and give them much needed industry experience.